AI Insights · Timothy · January 2022
Top 5 iOS Business Apps in Africa Q4 2021
Explore the performance of the top 5 business apps on iOS in Africa during Q4 2021, highlighting trends in downloads, revenue, and active users.
In Q4 2021, the top 5 business apps on iOS in Africa showcased notable trends in downloads, revenue, and active users. Here’s a closer look at their performance based on Sensor Tower data.
WhatsApp Business saw a steady increase in weekly downloads, peaking at around 35K in mid-November. Active users also showed a positive trend, moving from 418K at the beginning of the quarter to approximately 463K by the end of December.
Zoom Workplace experienced a fluctuating download trend, reaching a high of 25K in late October. Active users remained relatively stable, with a slight decline from 284K at the start to about 272K in the final week of December.
Microsoft Teams demonstrated a downward trend in downloads, starting at 12.9K and ending the quarter at 6.2K. Despite this, active users remained strong, peaking at over 313K in early November before dropping to around 246K by the end of December.
LinkedIn: Network & Job Finder showed consistent revenue growth, reaching nearly $38K in the last week of December. Downloads remained steady, averaging around 11K per week, while active users saw a gradual increase, peaking at 349K in mid-November.
Adobe Acrobat Reader: Edit PDF maintained a stable download rate, averaging around 9.5K weekly. Revenue saw a peak of $10.9K at the end of November. Active users exhibited growth, reaching a high of 482K in early December before a slight drop to 458K by the end of the quarter.
These insights provide a snapshot of the top business apps' performance in Africa on the iOS platform during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.